I developed the mobile app design and brand identity for the fictional clothing brand Modura. Mobile app design involved the development of an original logo, graphic icons, navigation styles, typography, color story and overall mobile app layout. I was tasked with defining the visual direction of the brand based only on the client brief and independently performed competitive research. Knowing the client goals, I aimed to create an app design that felt modern, young, diverse, affordable and cool. This was my first original mobile app design.